Quality Street - bringing people together in Leyton

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Magic Me and The L & Q Foundation are delighted to have teamed up with George Mitchell Primary School on the Quality Street Project. Over two years, three generations of residents in Leyton will come together to create new connections through art projects, celebrations and street festivals.

Quality Street is building mutually beneficial, cross-generational connections, increasing happiness and wellbeing, across three generations living in the area.  Each year, a new annual street festival will be co-designed with the school and other partners, to celebrate and showcase all ages in the community.

In June, at the end of the first year of the project, over 250 participants, fellow pupils, friends, family and neighbours came for ‘Meet the Street’ – a joyful celebration involving processions, percussion, kites, costumes, bunting and the unveiling of a new mural on the wall of the playground.

The event brought together the different intergenerational groups from George Mitchell Primary, Leyton Orient Walking Football Club, Glebelands and Albany Court to show everyone the fruits of their work and get everyone involved. There was also an extraordinary amount of cake – thanks to the generosity of parents, friends and teachers from the school.



We, as a school, feel very privileged to have been chosen to be part of this intergenerational project over the next two years. It is so important for our children to value older people in our community and to learn from them but also have a unique opportunity to work closely with them together for a goal they will all be part of and enjoy.

Helen Williams, Senior Deputy Head and Head of Primary at George Mitchell School Primary

Our Communications Manager, Deborah, spoke to people at the Meet The Street event in June 2019 to find out their thoughts about the Quality Street Project, here are a selection of her interviews:

You can find out about each different project below:

Wonderful Wednesdays

Every Wednesday a group of seventeen Year 3 students from George Mitchell Primary School have met with adults from Glebelands, a sheltered housing group in Leyton to explore ways in which different generations can come together to make, imagine and celebrate.  Read more here

Generations United

Generations United brought together Year 5 boys and adults from Leyton Orient Walking Football Club for 6 weeks through April and May this year with sessions taking place at “The Hub” community space, Leyton Orient FC. Led by artists Ben and Surya the group explored themes of Games, Play and Football. This collaboration was an exciting new venture, bringing creative arts and sports together. Read more here

Our Celebration

From March to June, an intergenerational group aged from 7-100 met at Albany Court sheltered housing scheme each week. Working with artists Chuck, Mia and Kathy the group explored the theme of celebration through photography, costume, framing, storytelling and making.

Over the weeks they shared personal stories of celebrations, experimented with different creative processes and had a lot of fun! Read more about it here

How to get involved

If you are local to Leyton and would like to get involved in Quality Street please get in touch  We are keen to get the widest age range of adult participants involved: whether you are a parent, L&Q resident, older person living in the area, artist or keen volunteer we’d love to hear from you. Also if you know of an older person who would benefit from getting involved in creative activities please let us know. We are always interested in hearing from the community, local artists, organisations and businesses about any ideas for projects or activities you would like to see taking place in the local area.

Pupils and parents at George Mitchell School can also find out about what’s been happening in Quality Street on the school notice board.

About our funder and partner for the project – The L&Q Foundation:

The L&Q Foundation develops and funds social interventions that improve people’s chances in life and creates opportunities in our communities. Alongside this they invest in activities that increase opportunity and aspiration for both individuals and the wider communities they create and manage. They continue to work with internal and external stakeholders to ensure the best outcome for their residents and the greatest social return on their investment.

Photos on this page by Samia Meah

Get involved

There are many ways that you can get involved with Magic Me - as a participant in one of our projects, as a volunteer, as a supporter or fundraiser, as an artist, as an organisational or corporate partner click on the button to find out more

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