Captain Tom 100 Challenge


Join Magic Me and take part in the Captain Tom 100 challenge to celebrate the life and legacy of Captain Sir Tom Moore. Raise vital funds to support our younger and older people. 

Everyone – of all ages and abilities – is invited to take on a challenge around the number 100 anytime and anywhere starting on Friday 30th April through to Bank Holiday Monday 3rd May. Our goal is to raise £1,000 of vital funds to support our younger and older people.

Stronger Together

Captain Sir Tom Moore’s daughter Hannah and grandson Benjie were part of the launch of the UN Ageism report, they spoke passionately about intergenerational connection and how important this was to Captain Tom.

“If the pandemic has taught us anything, it’s that life and health are precious, and that people of all ages are valuable.” – WHO Director-General

Intergenerational connection is at the heart of what we do. For over 30 years, we have been bringing younger and older people together in a meaningful and creative way. Based in East London, we work with many younger and older people of diverse cultural communities, often livening parallel lives and who might not ordinarily meet.

It’s simple and easy to get involved! All you need to do is dream up an activity of your choice based around the number 100 and do it anytime and anywhere from 30th April through to 3rd May. Spread the word to your family and friends and get them to sponsor you. Share your 100 on social media being sure to tag us @MagicMeArts and using #CaptainTom100

You can either donate straight to our Virgin Money Giving page or create your own fundraising page! Find out more here.

Here are some of our very own ideas:

  • Take on our friendly gestures group challenge! You and your friends can make someone’s day by giving a smile, wave or thumbs up to 100 people. You can do this safely in person, outside or even online via photo and video. Just collect snapshots of these gestures and create your friendly gestures collage (If you are interested in doing this, please contact for more information)
  • Start a chain reaction. If you are not an ‘outdoors-y’ type then this might be the one for you. Tag 10 friends on social media, donate £10 each and post a unique picture of the number 100. Maybe you can use dried pasta to make the number 100?
  • Up for a good time? Create a 100-minute playlist and host a 100-minute dance party with your friends and family.

Our current fundraisers:

Helen Keegan will make 100 things with fabric for the #CaptainTom100 challenge! Helen plans on making small embroideries, lavender bags, shopping bags and many more. Please support Helen’s fundraiser by clicking here.

“Magic Me do great work to connect young and old people through art. We could use a lot more of that in our lives and as a small charity, they need all the help they can get.” 

Deborah Mason, our communication manager is taking on her own unique challenge by drawing 100 portraits in 50 hours over the Bank Holiday to raise funds for Magic Me. She needs some volunteers to draw and wouldn’t mind some generous sponsors. To find out more click here:

Creating More Connections

With the huge changes brought by Covid-19, we have been working with our care homes’ and schools’ partners to find new ways to meet, create and party, at a distance. Since April 2020, we have made connections with over 450 people through regular check-in phone calls, virtual cuppa meetings and creative activity packs.

All the money raised through this challenge will be supporting our older and younger people. Help us to build a brighter, stronger and well-connected community for them.

Please ensure to follow all government guidelines including social distancing when completing your challenge.

If you cannot take on this challenge right now, don’t worry there are many other ways to support us.